How to check AI-written marketing content
Review the facts first, then the language. Match each claim against a current source, cut claims you cannot verify, and compare the draft with a short example of how your business actually speaks. Read the final call to action as a customer and confirm what happens when they follow it.
Try it on your own task
- Collect the current offer details, any conditions and one approved piece of copy for the same audience.
- Underline claims about availability, results, deadlines and prices. Keep them only if the source supports them in that context.
- Name two voice traits you can check, such as short sentences and plain verbs. Rewrite any lines that feel out of place.
- Check links, dates and the action the draft asks people to take. Read the edited version once aloud.
Worked example
Fictional scenario
- Source
- A stationery shop offers a free paper sample pack. Customers can request one through the shop’s form. The shop gives no dispatch estimate. Its approved copy uses simple, specific language.
- Before review
- Transform your stationery overnight! Order now for guaranteed next-day delivery.
- After review
- Choosing paper for your invitations? Request a free sample pack through our form so you can compare the finishes in person.
Check your result
- Can you point to a source for every claim, including the ones implied by the headline?
- Does the draft use words your audience and business would recognise?
- Does the linked destination deliver what the draft promises?